http://blog.maricopachamber.com/marketing by Mark Molus, 1st Impressions Ink and Carl Diedrich, Imagwerks Design Fri, 28 Sep 2007 16:20:06 +0000 http://backend.userland.com/rss092 en For those of you who have read the book Purple Cow by Seth Godin, you know what I am talking about. The other day my wife and I went to our Maricopa Jack in the Box for a quick to go dinner. After taking my order, the cashier did something ... http://blog.maricopachamber.com/marketing/2007/09/28/purple-cow-sighting/ These questions can help you clarify the direction of your project. 1.) Does your ad communicate your message in a clear, consise manner? 2.) Do the visual and headline support each other? 3.) Can the reader navigate easily through the ad? 4.) Do you list the customer benefits? 5.) Is your company contact information easily ... http://blog.maricopachamber.com/marketing/2007/07/10/advertising-checklist/ The overall visual impact of an ad relies on five basic elements. The layout of these elements can be varied to fit your needs. Sometimes the visual takes center stage, at other times the headline can be more important. Keep in mind that ads are read in a "Z" ... http://blog.maricopachamber.com/marketing/2007/06/12/designing-an-effective-ad/ Instant messaging Six seconds, max. That's how much time an advertiser has to grab a readers attention and visually communicate a message. So, how do you, the advertiser, get noticed in today's visually overloaded market? Whether you are promoting a service, showcasing a product, presenting an idea, or branding your company, ... http://blog.maricopachamber.com/marketing/2007/05/31/designing-ads-that-make-the-phone-ring/ Confirming your credibility lowers the defenses of your customer and allows them to have a comfort level with you and your services. If your brand doesn't convey that you know what you are doing, your customer won't believe it and it will be much harder to turn a potential ... http://blog.maricopachamber.com/marketing/2007/05/31/branding-part-ii/ I was reading some information on branding from Laura Lake the other day and she talked about strategies for branding and the key elements that make up branding as a function of marketing. Those key elements can be described as objectives of the brand. Lake makes a list of objectives ... http://blog.maricopachamber.com/marketing/2007/05/25/branding/ Logos are a product of marketing in the second half of the 20th century. Before that, if you think of companies and what they used for their identity, it was almost exclusively a stylized type treatment. Think of automobile companies, department stores and other retailers, outfitters, etc. To this day, many ... http://blog.maricopachamber.com/marketing/2007/05/22/logo-vs-logotypes-what-do-you-need/