Maricopa Chamber Marketing Blog

Jul 10

Advertising Checklist

Filed Under Advertising

Last modified: July 10, 2007

These questions can help you clarify the direction of your project.

1.) Does your ad communicate your message in a clear, consise manner?

2.) Do the visual and headline support each other?

3.) Can the reader navigate easily through the ad?

4.) Do you list the customer benefits?

5.) Is your company contact information easily accessible?

6.) Have you defined your target audience?

7.) Is the ad an accurate representation of your company?

8.) Is there a call to action?

There’s a lot more to designing an effective ad than what’s on this check list, but if your ad has addressed all the above questions you’re on the right path!