Maricopa Chamber Marketing Blog

Designing ads that make the phone ring

Filed Under Advertising | 

Last modified: May 31, 2007

Instant messaging
Six seconds, max. That’s how much time an advertiser has to grab a readers attention and visually communicate a message. So, how do you, the advertiser, get noticed in today’s visually overloaded market? Whether you are promoting a service, showcasing a product, presenting an idea, or branding your company, a well-designed ad can give you an edge over the competition.

Getting started
Of course, the basis of every successful ad is a carefully researched and constructed advertising plan. If necessary, get an experienced advertising professional to help you get started. Here are a few of the basic questions that need to be answered before a designer can create an eye-catching ad.

Who is the target audience? Make sure your ad speaks to them. One ad does not necessarily fit all publications.

What is the message your trying to convey? Make sure the purpose of your ad is clear. Also, keep a file of ads that you feel sucessfully communicate to their market. Use them as a reference when evaluting your own advertising.

Where is the best place to run your ad for maximum effect? Take a look at the publication you’re thinking of advertising in. Do you think the readers of this publication are likely to become your customers? Try placing your ad on a page of the publication and see how it stands out from the other ads and articles.

When will the ad run and for how long? Constant exposure is the key to successful advertising. Give your ad a chance to work. Run your ad in every issue or a minimum of seven times to create a real presence.

Why? Color and size get you noticed, frequency gets you remembered.

Your advertising can have an impact in today’s market if you understand your audience, have clear objectives, and create a strong visual image to support your message. Instantly.