Here are some quotes from an article by Ric Swats concerning business owners taking advantage of the current economic condition. Please pass this on if you feel it worthy. See below:

“There are three suggestions I make to business people who want to find a way to be more profitable. First,…go to the Small Business Development Center and work with their counselor on redesigning your business plan. It is a free service and they may find you easy ways to save money or find new ways to increase your income.”

“The next suggestion is to advertise, but do it wisely. When things are going great and you have many customers you really don’t need to advertise. Advertising need not cost a fortune but, advertising now is critical. If you don’t advertise people don’t know you are there. If they can’t use your product or service now, when the economy improves and they can afford some things they have passed up recently they will go to the company they think of that supplies that product or service. It will be the one that was advertising all along.”

“The third suggestion is get a Web site and make it work for you. If you have a product or service that someone in another state can use and they don’t know you because your Web site doesn’t sell, you are losing money.” Ric Swats, River Cities Business Journal, Aug., 2008, Vol.4/ Issue 6.