Full Schapiro Group ACCE Report

In 2007 The American Chamber of Commerce Executives association contracted with The Shapiro Marketing Group to study the benefits to businesses of Chamber Membership.

The full study is attached, however here are the highlights:

WASHINGTON — A national study by The Schapiro Group, an Atlanta based market research firm, reveals a number of important findings about how consumers and business owners perceive the local chamber of commerce and the businesses that are their members.

For example:

• When consumers know that a business is a member of the local chamber, they are 44% more likely to think favorably about it,

• Consumers who are told that a business is a chamber member are 51% more likely to be highly aware of it and 57% more likely to think positively of its local reputation.

• Consumers are 63% more likely to buy goods and services in the future from a company that they believe is a member of the local chamber of commerce.

The study also has good news for businesses that sell to other businesses.

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NOVEMBER 2009 NEWSLETTER COLUMN

As both nighttime and daytime temperatures moderate, and the true signs of the arrival of Fall and Winter can be seen as license plates driving our streets change colors, it’s time to reflect on those things for which we’re thankful.

My partial list contains: my family; their (and my) health; the opportunity to serve the people of Pinal County; my friends and their families; the many civic and community organizations that labor so hard to help those less fortunate; those who serve and protect us at home and abroad; the hard working, dedicated, men and women who labor on our behalf in local, county, state, and federal government; and the honor and privilege of living in the greatest country in the world – the United States of America.

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